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Dagmar
House of Dagmar is a young Swedish fashion company. =
Since the=20
label Dagmar was launched in the Spring of 2005, it=B4s ARTY CHIC style =
have been=20
widely recognized by the fashion industry as well as the press =
throughout=20
Europe, United States and Asia and have received several prestigious =
awards. The=20
company is run jointly by three sisters - all with notable background =
within=20
Swedish and international fashion industry.
Design=20 philosophy
The design is characterized by a style best = described=20 as arty chic. The garments from Dagmar stand out with their unique = (special)=20 combination of high quality, trendiness and sensuality. The collections = unite=20 glamour and tailoring with the finest materials. The air, the colors and = the=20 patterns are found primarily in the Art Deco period of the 20=92s and = 30=92s. Motion=20 pictures, architecture, art, music and dance inspire to the decadent = touch. The=20 feminine sensuality adds a fascinating mysticism to every Dagmar item. = Many of=20 the garments are hand-knitted or have added hand-made details. = Safeguarding the=20 craftsmanship and to make use of valued traditions from the past, are = important=20 parts of the creative process when developing the collections. The = principal=20 source of inspiration - and muse - is the sisters=92 late grandmother by = the name=20 Dagmar. She was herself a tailor and inspired the sisters to develop = their=20 interest for fabrics and design at young age. =20
Awards
Dagmar launched their = first=20 collection in the Spring of 2005. In August 2005, the label was = appointed as=20 =93Rookie of the year=94 by the Swedish Fashion Council. In September = 2005, Dagmar=20 received the prize =93Garbohatten=94, an award in the name of Greta = Garbo, presented=20 by the Swedish department store PUB. In February 2006, the Swedish = edition of=20 the fashion magazine Elle appointed Dagmar =93The Newcomer of The = Year=94. In August=20 2007, Dagmar was praised by Gen Art-NY as a successful new designer = label and=20 was invited to participate in =93Fresh Faces in Fashion=94 during the = fashion week=20 in New York. The prize included participation in the New York Fashion = Week=92s=20 opening show. 2008 nominated to the best designer of the year by Swedish = Elle=20 magazine.
Founders and management
Dagmar = was=20 founded by the Swedish sisters Kristina Tj=E4der, Karin S=F6derlind and = Sofia Malm.=20 Kristina Tj=E4der is designer, educated at ESMOD =C9cole Superieur de la = Mode in=20 Paris. Previously, she has worked for Christian Lacroix, H&M (Hennes = &=20 Mauritz) and other swedish brands. Karin S=F6derlind supervised = purchasing and=20 product development for H&M during eight years and has been = operating as a=20 brand manager and PR-consultant for many years. Sofia Malm, a textile = economist,=20 is Dagmar=92s head of sales with many years of experience in retailing. =
Design=20 philosophy
The design is characterized by a style best = described=20 as arty chic. The garments from Dagmar stand out with their unique = (special)=20 combination of high quality, trendiness and sensuality. The collections = unite=20 glamour and tailoring with the finest materials. The air, the colors and = the=20 patterns are found primarily in the Art Deco period of the 20=92s and = 30=92s. Motion=20 pictures, architecture, art, music and dance inspire to the decadent = touch. The=20 feminine sensuality adds a fascinating mysticism to every Dagmar item. = Many of=20 the garments are hand-knitted or have added hand-made details. = Safeguarding the=20 craftsmanship and to make use of valued traditions from the past, are = important=20 parts of the creative process when developing the collections. The = principal=20 source of inspiration - and muse - is the sisters=92 late grandmother by = the name=20 Dagmar. She was herself a tailor and inspired the sisters to develop = their=20 interest for fabrics and design at young age. =20
Awards
Dagmar launched their = first=20 collection in the Spring of 2005. In August 2005, the label was = appointed as=20 =93Rookie of the year=94 by the Swedish Fashion Council. In September = 2005, Dagmar=20 received the prize =93Garbohatten=94, an award in the name of Greta = Garbo, presented=20 by the Swedish department store PUB. In February 2006, the Swedish = edition of=20 the fashion magazine Elle appointed Dagmar =93The Newcomer of The = Year=94. In August=20 2007, Dagmar was praised by Gen Art-NY as a successful new designer = label and=20 was invited to participate in =93Fresh Faces in Fashion=94 during the = fashion week=20 in New York. The prize included participation in the New York Fashion = Week=92s=20 opening show. 2008 nominated to the best designer of the year by Swedish = Elle=20 magazine.
Founders and management
Dagmar = was=20 founded by the Swedish sisters Kristina Tj=E4der, Karin S=F6derlind and = Sofia Malm.=20 Kristina Tj=E4der is designer, educated at ESMOD =C9cole Superieur de la = Mode in=20 Paris. Previously, she has worked for Christian Lacroix, H&M (Hennes = &=20 Mauritz) and other swedish brands. Karin S=F6derlind supervised = purchasing and=20 product development for H&M during eight years and has been = operating as a=20 brand manager and PR-consultant for many years. Sofia Malm, a textile = economist,=20 is Dagmar=92s head of sales with many years of experience in retailing. =
Press contact
PR Agency: House of Dagmar=20Contact: Karin S=F6derlind =
Telephone:=20 +46 (0) 705 82 60 44
E-mail: = karin.s@houseofdagmar.se=20
Website:
Collection S/S 10
All photographs from the collection =
S/S 10 are=20
property of Berns Salonger and copyright Kristian L=F6veborg. All usage =
reserved=20
for editorial purposes and no commercial purposes. For further =
agreements=20
and
format discussions please contact:
Collection A/W 09
All photographs from the collection A/W 09 are =
property of=20
Berns Salonger and copyright Kristian L=F6veborg. All usage reserved for =
editorial=20
purposes and no commercial purposes. For further agreements =
and
format=20
discussions please contact: